From your customers: Customers are the best sources of news generating machine. They know what they want and what they don’t want. Get interacting with your customers and use their feedback to generate news article for your blog. Let s say you have a physical electronic store that sells smartphones and gadgets, customer feedback about your store’s operations or quality brands can be a source of blog article.
From your co-workers: Co-workers or colleagues are a source of news content for your blog. They all have their unique roles, experiences and knowledge that can make for a great blog post. Better a blog that has different authors and different perspectives that one that has only one voice and one perspective to everything.
From your employees: Employees working in different parts of your business can submit a news article to be posted to your company’s blog. For example, employees such as secretaries or technical field workers can write articles from their daily work activities that can be used as a blog post. It may require some editing and tweaking before being posted to the blog. Technical employees can blog about the latest machinery the company has bought that is making their work super efficient and producing quality products for the society.
From your stakeholders and shareholders: Shareholders and stakeholder can also be a news article blog generating machine. They can have information to share with the public or their opinion on a government policy that affects the industry of your business venture.
From your marketing team: Marketers like to hype and shout about their work. Why don’t you let them do it on the company blog? After all, their content could bring in more leads and customers into the business. This can also create a way for them to interact with prospective customers on the blog’s comment page.
From your public relations team: Public relations team have a knack for generating news content from anything that is happening within and outside the business. Why don’t you use their content to generate news article for your company blog. If there is a press release that has been announced by the local radio station and the local newspaper, why don’t you use that as an article for the blog as well, adding newspaper images and audio clips of the announcement. That would be great.
From your business achievements: Your successes as a business can be the source of your content creation. Are you a law firm that has won a case or two in Yukon? You can use these winnings to generate a couple of articles for your law firm’s blog. News articles can be generated from the firm’s lawyer’s education and background that helped to win the case. It could also come from the County or City’s fair judicial system and the role of the law firm in research to get to the truth of the matter.
From your clients testimonials: Client’s testimonials about your restaurant’s recipes and dishes could also be used as a blog article. That is, if you own or work for a restaurant in Monaco that has a blog. You can use clients testimonials as news article content for your blog to get the marketing going.
From your business setbacks: Setbacks and failures can also be used as blog content. There are no winnings or successes without failures. You can capitalize on your failures to create news articles for your blog. For example, your marketing startup or technology startup did not succeed as you envisaged. You can blog about it and rant about all that you did to save it. You can also add what you would do different next time and what you learned from this failure.
Frequently Asked Questions (FAQs): Questioned posed by readers, customers or prospects are valuable sources of content generation. It tells you what concerns others have about your company or its products and services. So answers provided to them can be used as a blog article to serve others who may have similar concerns in the future. So that you don’t have to be answering same or similar questions to individuals over and over again.
Competitors: Competitors in the same industry can also be a source of news article generation for your company blog. You can criticize them positively or negatively in your blog article, or better still, you can collaborate with them on a Marketing campaign in the interest of the public. And make sure you SHOUT about it on your company’s blog.