Ever pondered the question, “Why do I need a blog for my business?” How about the question, “What would a blog benefit my business website?” or “Why blog on my company website?”. Your business can be a motorcycle sales company, a graphic design firm, a real estate agency in California, a Technology startup in Spain or a Medical Laboratory in Cape Town, South Africa.
Whatever the business you are involved in, a website is one way of making your business findable online. While some businesses (whether individual or company) may have a blog on their website, thousands and millions still don’t have a blog on their websites.
As a business-to-business or a business-to-consumer operation, every business is serving people. In this information-age, people look for information on the internet through smartphones or computers. Gone are the days of the phone book business list. Now almost everything is online. What reasons would encourage you to have a blog in addition to your website?
You own your web space
Blogging on your own company website is great because you own the space and can do whatever you see fit with it. Your own website space gives you freedom, privacy and self-ownership.
You can post any content to your own company blog that will benefit your business without any limitations. Such as videos, photographs, articles, social media contents, audios, etcetera.
If you don’t own the space your company’s blog is on, you don’t have control over the information you put there. A change in policy can get your blog terminated or flagged.
You exhibit authority in your business
Blogging on topics that are of interest to your audience and the general public, makes your business radiate a superior authority in the industry. Many people will look to you for advice and or opinions in an industry related topic. This will ensure your company website is ranked high in search engine results page for quality in demand content.
Your firm’s website is ranked higher
When you regularly blog on your company website, it gets ranked higher in search engine results page for timely, and updated website content. Google search robots like websites that regularly update with new information of interest to internet users.
Your firm’s website gets more organic traffic
With quality blog content and regularly updated information, your company’s blog will attract more organic traffic from Google search engine. More people will visit your website’s blog as they search for information you have written about on your blog. This is an easy way to market your content without paying money for it through ads.
You make more money
With more traffic, better search ranking and your industry authority, your business will make more money by getting more sales or patronage to your services. This is how Return-On-Investment will be measured in your business efforts.
Conclusion to, why I need a blog for my business?
The world has changed already, and we all need to change along with it. You cannot have a website without a blog in this age of information. The paper information agency has shifted from newspapers, magazines, phonebooks and newsletters to the internet. The benefits of having a company blog far outweighs the disadvantages, of which disadvantages I see none.
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