Some email marketing mistakes can be difficult to repair especially those that have to do with reputation. However, if you are NOT a company, or you are NOT writing to a company, you have lots of room to play and experiment without any irreversible damage to you or your audience. Therefore, I want to elucidate (3) three unusual mistakes that you can make deliberately in your email that can bring you success and bonding.
Mistakes in general are frowned upon and it is instilled in us from home and at school to avoid making mistakes. That is why we rewarded (graded up) and or reprimanded (graded down) at home and at school. Being rewarded or reprimanded in society really does affect our ego positively or negatively. But in life, if you don’t fail you don’t learn, if you don’t cry you don’t laugh. The ups and downs of life and emotions make it all worthwhile. All perfect people belong in Heaven and not Earth.
Enough about life, now let us turn our attention to email marketing. What are those three unusual mistakes that are worth making intentionally for email marketing success?
Write as you speak
When you are writing to your subscribers, it is important to write as you speak. Read aloud what you are writing to ensure you would speak it out as such before you send it. It makes the message look natural. As if they are hearing, a friend speak to them in their own head. It also makes ready super easy and pleasurable.
Text-only emails without images
You can send text-only messages to your subscribers without images to make the message content look authentic and less pushy. The text-only message you sent will not compete with any images or colors on the page and you will have the full reading attention of your audience. Some email programs will not even load images and may block them as a hazard.
Minor sentence and grammatical errors
Writing with some minor sentence and grammatical errors is fine as long as the main import or idea of the sentence is not lost. Maybe if English is not your first language, or you just didn’t know to do it right, it can work wonders for your readers. Your readers will see a human being behind the emails they have been reading and not some Artificial Intelligently designed message.
Word of caution here is that, with the minor sentence and grammatical errors, you can only go so far. Overdoing them could cost you your reputation and subscribership. About 3% of the minor sentence and grammatical errors may be acceptable and forgivable to a large extent.
Some intentional mistakes may not also be suitable for certain niches. For example, if you are a medical doctor in an English-speaking country, you are not expected to make certain English-language errors that could misdirect your audience and put your qualification in question.
Certain societies and cultures too may be unforgiving for these intentional mistakes. Always read the society and culture in which your audience lives to discern when it is right to apply these tactics and how much you can actually apply.
It is still fun to experiment with your audience and learn as much about them as possible. Their likes and dislikes. Finally remember, you cannot please everybody on your list or on earth. Be your true self and you will always have those persons that like you for who you are.