This is a short post and an easy read on one of the content marketer’s role in a business.
The content marketer is a critical member of the sales team responsible for the planning, creating and distributing valuable content on behalf of a firm. The content is to be so crafted that:
It generates leads
Leads are generated through interaction with the audience through valuable content on social media, forums, search engine optimization and blog posts.
Drive brand awareness
Awareness is created through social media posts that promote a firm’s content. A press release on a company website about new product launches and or new equipment acquisition can also create brand awareness.
Engagement and interactivity is as a result of good copywriting on topics the audience deem relevant and useful enough to comment, share, or retweet. Hashtags congregate other interested stakeholders into the circle of engagement on specific topical contents from a firm.
Convert leads into customers
Leads that are convinced with honest feedback from other customers online become customers of brands. The open social media platform provides the tools for easily accessing the quality of products and an almost instant information updates from other users.
Turn customers into brand promoters
Customers become automatic brand ambassadors that recommend the firm’s products and services to others through feedback, sharing and comments on their various pages to their circle of friends. Nothing is more convincing than having a friend or person you are following online recommend a product to you.
The above advantages of the content marketer make him or her a sales value enabler in a business. Enabling sales value of a company is essential to smooth the work of sales and marketing professions.
This makes me wonder why this exact similarity exist between the content marketer and the public relation professional. And I come to the conclusion that both professions are about messaging, content and value creation in the minds of the public.
The skills and education required for these two professions are one and the same. I don’t want to digress the topic of this post. Therefore, kudos! to the content marketers doing their best to create sales value for businesses all over the world.
While creating value for businesses, the value of content marketing as a career is equally raised high in the process. Making it a win-win situation for us all.